Hi, I’m Katie.

 

Here's a teeny tiny selection of what I've been up to for the past 20+ years as a copywriter.

I've worked on some of the biggest retail, government, brand, sport, non-for-profit and FMCG accounts in Australia. And some of the smallest. Plus a few global beasts too.

I've launched brands, won pitches, written websites, content, tone of voice documents, print, TV, radio, activations, events, OOH, pack copy and social.
And I’ve collected a few awards along the way (4xLions, bunch of Spikes, the one with the wings, a D&AD, and few AWARD pencils that look like D&Ads). I’ve also judged NY Festival…and AWARD school.

I've worked with the very best creative people you'll ever meet (and a few that remain in my mind for shocking story purposes only).
I guess this is what's at the heart of what I love about advertising - people.

(below is a picture of me on a P&O cruise. no judgement pls)